Free Paid Ads & Analytics tools

Paid Ads & Analytics tools

Plan budgets, measure performance, and prove the return on every ad dollar.

UTM Campaign Builder

Build clean, trackable campaign URLs in seconds.

Ad Budget & ROAS Calculator

Turn a budget into clicks, conversions, CPA and ROAS — instantly.

CAC & LTV Calculator

Find your customer acquisition cost, lifetime value and payback period.

A/B Test Significance Calculator

Check whether your A/B test result is statistically significant.

CPM, CPC & CTR Calculator

Turn impressions, clicks and spend into CPM, CPC, CTR, CPA and more.

Break-even ROAS Calculator

Find the ROAS you need to break even — and to hit your profit goal.

QR Code Generator

Create a campaign QR code for any link and download it free.

Marketing ROI Calculator

Turn revenue and spend into true ROI, net profit and return per dollar.

Conversion Rate Calculator

Find your conversion rate and the traffic you need to hit a goal.

A/B Test Sample Size Calculator

Work out the visitors per variation you need before you launch a test.

Profit Margin Calculator

Get gross margin, markup and the price a target margin demands.

Google Ads Keyword Wrapper

Turn a keyword list into broad, phrase and exact match in one click.

Ad Budget Pacing Calculator

See if your campaign is on pace and what to spend for the rest of the month.

Responsive Search Ad Preview

Check headline and description lengths and preview your Google Ad.

Negative Keyword Formatter

Clean a messy term list into broad, phrase and exact negative keywords.

Marketing Funnel Calculator

See conversion and drop-off at every funnel stage, plus revenue per visitor.

About these paid ads & analytics tools

Paid traffic only pays off when the maths does. These calculators take the guesswork out of the numbers that decide whether a campaign makes money — what a budget will realistically buy, the ROAS you need to break even, your true cost to acquire a customer against their lifetime value, and the margin left at the end. Use them to size a campaign before you spend, to sanity-check a platform's reporting, or to settle whether a channel is actually worth keeping. Everything runs in your browser; nothing you type is stored.

Ready to go further?

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