Hashtag Counter & Cleaner
Paste your caption to count hashtags at a glance, catch duplicates you didn't notice, and check you're inside each platform's limits — then copy a cleaned, deduplicated version ready to post.
More hashtags isn't more reach
The instinct to stuff thirty tags onto every post is a hangover from an earlier era of social media. Today the platforms surface content mainly through interest-based recommendation, and a wall of broad, hyper-popular hashtags (#love, #instagood) drops your post into feeds so fast-moving it's invisible within seconds. A handful of specific, relevant tags that describe your actual niche — the ones your real audience follows or searches — will out-perform the maximum every time. Think of hashtags as labels that help the right people find you, not as lottery tickets.
Relevance, and a little rotation
Mix tag sizes deliberately: a couple of large tags for reach, several mid-sized ones where you can realistically rank in "top posts", and a few small or branded tags that signal a tight community. Reusing the exact same block of hashtags on every post can also dampen distribution, so keep two or three sets and rotate them to match the content. And always check relevance over habit — a duplicate or an off-topic tag (which this cleaner flags and removes) does nothing but clutter the caption and dilute the signal you're sending the algorithm.
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Frequently asked questions
How many hashtags should I use on Instagram?
Instagram allows up to 30 hashtags per post, but its own guidance and most testing point to using around 3–5 well-chosen, relevant tags rather than maxing out. Quality and relevance beat sheer quantity.
How many hashtags on other platforms?
Rough best practice: X (Twitter) 1–2, LinkedIn 3–5, TikTok 3–5, Facebook 1–2. These platforms surface content mostly through their own algorithms, so a few targeted hashtags help more than a wall of them.
Should hashtags go in the caption or the first comment?
On Instagram both reach the same algorithm, so it's mostly aesthetic — putting them in the first comment keeps the caption clean. Wherever you put them, they need to be on the post promptly to be indexed.