Keyword Density Checker
Paste a page or post and see what it's actually about — the words and phrases you lean on most, with counts and density. A fast way to catch keyword stuffing, or to check your target term made it onto the page at all.
| Term | Count | Density |
|---|---|---|
| Start typing or paste text to see results. | ||
Density is a diagnostic, not a target
Treat this number the way a doctor treats a temperature reading: useful for spotting something off, useless as a goal to optimise. There is no density percentage that makes Google rank you, and deliberately writing to hit one — repeating your keyword every few sentences — produces the stilted, stuffed copy that algorithms have been trained for years to demote. The value here is catching the extremes: a main term that appears 30 times in 400 words (dial it back), or a page that's supposedly "about" something the term never actually mentions (add it, naturally).
Think topics and synonyms, not repetition
Search engines no longer match strings; they understand topics. A page about "email marketing" is judged on whether it also discusses open rates, deliverability, segmentation and automation — the related concepts a genuine expert would cover — far more than on how many times the exact phrase appears. So if the checker shows your two- and three-word phrases circling the same handful of words, that's a sign to broaden the page, not to repeat the keyword more. Cover the subject completely and the right terms show up on their own.
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Frequently asked questions
What is keyword density?
Keyword density is how often a word or phrase appears in your text as a percentage of the total word count. If a term appears 12 times in a 600-word page, its density is 2%. It's a quick way to see what a page is really emphasising.
What is a good keyword density?
There is no magic number, and modern search engines do not reward a target percentage. Roughly 0.5–2.5% for your main term reads naturally; consistently above that starts to look like keyword stuffing, which can hurt rankings rather than help.
Does keyword density still matter for SEO?
Only as a diagnostic. Google ranks pages on relevance, intent and quality, not a density ratio. Use density to catch accidental over-use or to confirm your topic is actually present, then write for the reader, not the percentage.