Sponsored Post Rate Calculator
Estimate a fair starting price for a sponsored post from follower count, engagement rate, platform and content type. Use it as a brand sizing a budget, or as a creator setting your rate. Everything runs in your browser.
Why there's no official rate — and how pricing actually works
Influencer pricing has no rate card because the value of a post depends on who is selling and who is buying. The most common starting point in the industry is a simple rule of thumb — very roughly a hundred dollars for every ten thousand engaged followers on Instagram — but that baseline shifts enormously by platform and, more than anything, by engagement. A creator with fifty thousand highly engaged followers is often worth more than one with five hundred thousand passive ones, because brands are paying for attention and action, not a vanity number. This calculator starts from a per-follower baseline for each platform, then scales it up or down by how your engagement compares to that platform's typical rate, so two accounts of the same size can land at very different prices.
Treat the number as an opening position, not a quote
The figure here is a defensible starting point for a negotiation, not a fixed price. Plenty of factors it can't see will move the real number: niche and audience quality, exclusivity and usage rights, whether the brand wants to reuse the content in paid ads, the deliverables bundled into the deal, and the creator's track record of actually driving sales. A tightly targeted B2B audience or the right to run a post as an advertisement can justify a large premium; a one-off story with no rights attached should cost far less. Use the estimate to anchor the conversation in a sensible range, then adjust for the things that genuinely change the value on either side.
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Frequently asked questions
How much should I charge for a sponsored post?
There is no fixed rate — price depends on platform, audience size, engagement and what's included in the deal. A common industry starting point is very roughly a hundred dollars per ten thousand engaged Instagram followers, scaled up or down by how your engagement compares to the norm. Use the estimate here as an opening position for a negotiation, not a quote.
How is the rate estimate calculated?
It starts from a per-platform baseline price per follower for a single post, then multiplies it by an engagement factor — your engagement rate against that platform's typical rate — and a content-type multiplier for video, carousels or stories. So two accounts of the same size can land at very different prices depending on how engaged their audiences are.
Why does engagement rate matter more than follower count?
Brands are paying for attention and action, not a vanity number. A smaller account whose audience actually likes, comments and clicks often drives more results than a much larger one full of passive or fake followers, which is why a high engagement rate can be worth more than raw reach.